The use of multimedia...

I believe using multimedia to get a message across to your audience is very important. Who wants to see a website with just content and nothing else? Multimedia enhances messaging by letting the viewer use all of their senses. If they are visual people, they can watch a video about a topic versus simply reading about it. If the person is visually impaired, there are audio links that they can listen to so they won’t miss the gist of the message being put out there. Podcasts can contain audio, video and pdf’s; however, if a person simply wants to listed to a podcast, they can without worrying about the visual aspect. There are tons of podcasts to choose from, such as an NPR Podcast titled, PopCulture Happy Hour: Rating The Ratings And Whither The Weather Movie. 

Multimedia is also a great way to spread news in a fashion so that the reader truly feels as if they were present. Providing visual and audio aspects to almost any news story will enhance the story so much that the viewer can be pulled in and have more of a connection. The use of video on websites is probably the most effective multimedia tool out there. Most people are visual beings and having the opportunity to see something for themselves is a great way to sell products. Videos are also a good tool to use for teaching someone something without having to be in the same vicinity at the same time. For example, if a person wants to learn more about knitting, they can simply go to YouTube and look up a video on How to Knit: A CompleteIntroduction for Beginners Part 1. Everyone should consider using multimedia in their blogs, websites, and general online correspondence. Let's face it, everything is simply more fun, interactive and entertaining with multimedia!